National Sportsmanship Foundation Launches Good Sport Club

Good Sport Club


ST. LOUIS – Nov. 21, 2017 – The National Sportsmanship Foundation has launched The Good Sport Club as part of its mission to promote sportsmanship across the country.

Frank Viverito, president of the St. Louis Sports Commission, made the announcement in St. Louis on Saturday at the Musial Awards, which annually recognize the greatest moments of sportsmanship and the biggest names in sports who embody class and character.

“Tonight, the Musial Awards launches the most meaningful club in sports: none other than the Good Sport Club. We invite all athletes, coaches, parents and fans across the country to join the Club by taking the pledge at to show Respect, Effort and Fun in everything they do. In the process, you will be helping us lead and build a movement of kindness and civility on and off the field to make our communities stronger and more resilient,” said Viverito.

Ultimately, the Good Sport Club aims to inspire people to make their communities stronger and more resilient by inspiring, modeling, recognizing and rewarding acts of sportsmanship. And not just for professional athletes, but for everyday heroes like coaches, parents, refs, teachers and, of course, kids. By practicing the values of sportsmanship, the Good Sport Club believes that we can all become better citizens and help build a more civil society.

The National Sportsmanship Foundation was launched in 2012 by the St. Louis Sports Commission to inspire people across the country to be good sports. In addition to producing the annual Musial Awards, the organization implements programs that create positive environments for kids to play sports and that reinforce the importance of respect, civility, selflessness and integrity at all levels.  The Musial Awards are named for Stan “The Man” Musial, the late St. Louis Cardinals Hall of Famer, who was one of the greatest players in baseball history and the ultimate good sport.

The Founding Partners of The Good Sport Club include: Purpose + Sport – who inspires the business of sport to do good and do well; Enso –who builds mission-driven brands and initiatives for positive impact at scale; Oliver Russell – who build brands for purpose driven companies; and the Positive Coaching Alliance – who create better athletes/better people through positive, character-building experiences. The Good Sport Club online store is powered by Doing Good Works, who has created a new way to connect communities and turn transactions into transformations.

Join the Good Sport Club by taking the pledge to be a good sport at



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