Musial Awards a ratings hit among St. Louis viewers

The King & I
Arnold Palmer gives the Musial Awards a big thumbs-up.

I’m by no means a ratings maven, but this news means so much to us at the Sports Commission and the region as a whole. Wednesday night’s broadcast of the 2015 Musial Awards on KSDK NewsChannel 5 in St. Louis scored a 2.0 rating in the coveted 25-54 demographic and a 4.0 rating overall. Only CBS’ Survivor scored better in the 7 p.m. time slot.

The show beat staples Law & Order: Special Victims Unit and Chicago P.D. – which scored 1.9 and 1.4 ratings respectively in the two hours post-Musials among 25-54-year-olds. That’s a big deal. ‘SVU’ is an NBC staple and ‘Chicago P.D.’ has been an awesome newcomer to the Wednesday night lineup.

What do the numbers mean in terms of actual people or households? Like I said, I’m no ratings maven, so I’m not going to toss around questionable numbers. I do know that just as many people in St. Louis care about sportsmanship as they do about what happens to Sgt. Olivia Benson.

Maybe the Musial Awards should be a weekly TV show. All you need is a young, dashing star (check) and awesome content (double check). Hmmm…I’ll think about that a little more.

For now, thanks to everyone who watched Wednesday night with their families. And if you missed it or just want to watch again, an encore presentation of the 2015 Musial Awards will air on NewsChannel 5 Christmas Day at noon.

The Musial Awards honors the legacy of Stan Musial by celebrating the greatest moments and stories of sportsmanship from around the nation. For more on the Musial Awards, please visit musialawards.com.

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