Kia captures the essence of crazy sports parents in new ads

Kia Motors is running a new ad campaign for its Sorento entitled “Built For Football Families.” The ads poke fun at the mindset of some sports parents. In this first one, a football dad appears to be upset that his champion son received a participation trophy.

In the second spot, a football mom is having an internal conversation about her son’s lack of football prowess.

Make no mistake, Kia is trying to sell the Sorento to families with young kids who are involved in sports. But it is funny that a car company can so quickly and skillfully recognize a selfish sports parent. Go figure…


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