Sportsmanship in Black: Bob Johnson

Robert L. “Bob” Johnson was born May 8, 1946 in Hickory, Mississippi.  He founded Black Entertainment Television (BET) in 1980.  BET became a leader in Black-American cultural and entertainment-based programming.  Johnson sold BET to Viacom in 2001.  He used his status as the first African-American billionaire to become the first black majority owner in a pro sports franchise.  Johnson led a group of investors that was awarded the NBA’s expansion Charlotte Bobcats.  African-Americans had succeeded as players, coaches, and team executives in all sports.  However, the prospect of team ownership appeared to be remote at best given the financial strength necessary to buy a professional sports franchise.  Johnson has shown the possibilities are limitless when it comes to professional sports.  One simply needs ingenuity, drive, and a plan.  Until next time…

Be a Good Sport!



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